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2013 Trend – Degree-Free Learning
What’s the Trend? Quality of E-learning content explodes as more students consider alternatives to traditional college educations. The eLearning trend moves beyond just hobbies to finally present a...
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2013 Trend – MicroInnovation
What’s the Trend? Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value. We generally live in a world that celebrates the big idea and always...
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2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire to “shop local” will have plenty of help in the...
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2013 Trend – Heroic Design
What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a...
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An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness
It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and...
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The Best Birthday Promotional Email Ever …
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of the many who have my birthdate on file). The one from California...
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How Great Brands Rethink Their Expiration Dates
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot of food in general is required by law to have these expiration dates. It is...
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Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only...
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The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About...
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Do You Have The Snowflake Mindset?
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the...
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How Men Can Change The Business World For Women
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how...
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The Underappreciated Reason SXSW Matters (In A Word)
It is tempting to search for the next big thing. There were no shortage of journalists sent to SXSW this past weekend for their annual quest to answer exactly that question. And this year many came up...
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BullScanner – A New Product To Prevent BS In Business
For years I have given students in my classes at Georgetown one basic rule for writing assignments: there is no minimum word count. Why? Because the more words you use, the more likely it is that many...
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What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut. Before the...
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How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad,...
View ArticleHow To Be Inspired
I used to think I was easily inspired. For the past several years, the explanation for this fact usually came down to my devotion to reading. There was a time when I would specifically plan out an hour...
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Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months...
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How To Predict The Non-Obvious Future
I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to...
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A Short And Hopeful History Of Social Media
Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our...
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Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide ranging consequences. Also this...
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